What is an email list?
Simply, an email list is a list of all the people in your email responder.
What’s an email responder?
An email responder is software that stores the name and email address of everyone who subscribes. It can do a lot more than just store names. A list allows you to send newsletters, a sequence of emails, or a spur of the moment email.
How do I get people to subscribe and be on my email list?
There are 2 very popular ways to get new subscribers to your list: opt-ins and landing pages. Your email responder will offer both options and may include some templates to help you get started. Other software programs focus specifically on creating landing pages and offer a lot more templates and advanced design features.
What is an opt-in?
- An opt-in is a quick way to get someone to subscribe.
- It is connected to your website and will pop-up with a small box asking for your name and email.
- It can have an image and a message at the top or side with space for their name and email below.
- You can set it to automatically download a file when the form is completed.
- Use one of the templates provided to make this quick and easy.
What is a landing page?
- A landing page is a separate page that can be attached to your website but doesn’t have to be.
- There is a lot more space to add images and content.
- It has its own link that you can share with anyone.
- It also has a form that asks for name and email.
- When someone fills out the form they are added to your email list similar to the opt-in.
- It can automatically download a file when the form is completed.
Check out my landing page – Book Your SOS Call
A landing page is a great way to start your business before you have a website. Since it’s a unique link you can share anywhere and it has space for you to talk about what you do. It’s also a lot easier to create a landing page than a website.
How do I choose between an opt-in and a landing page?
You should choose both! When someone lands on your website you want to get to know them better. This is where an opt-in is perfect. You also want to have a landing page to share with people who you know want to be on your list. For example, if you are speaking to a group you can give them your landing page link and they can sign up before the event is over.
Note: I am an affiliate for ConvertKit and may receive commissions when you click the link below.
I often recommend ConvertKit to my clients. There are several reasons why I recommend this product. It has an excellent free version that lets you get started quickly. The paid version includes a lot of good features when you are ready to automate and grow your list. Also, they offer excellent support and a free weekly training call.
There are a lot of email autoresponder companies out there that offer different options. If you would like some help choosing the right software for your business, set up a free call and let’s talk about it.
Ilene Klang is a Tech Consultant helping coaches who are struggling with starting or growing their business online because they are not “techy” and feel frustrated and stuck .
Ilene helps them clearly understand what to do next, how it can be done, and how they can reach their vision.
Interested in learning more?
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